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Here are some recent developments in the skincare industry in Pakistan:

• Growth of Local Brands: Local skincare brands like TrulyKomal are gaining popularity due to their focus on natural ingredients and affordable pricing.
• Rising Interest in Men's Skincare: Men are increasingly becoming aware of the importance of skincare, leading to a surge in demand for men's grooming and skincare products.   
• Emphasis on Sun Protection: With rising awareness about the harmful effects of sun exposure, there's a growing demand for effective sunscreens and sun protection products.
• Focus on Natural and Organic Ingredients: Consumers are leaning towards products made with natural and organic ingredients, as they are perceived as safer and more effective.   

Overall, the skincare industry in Pakistan is witnessing significant growth, driven by changing consumer preferences, increasing awareness, and the emergence of innovative local brands.   

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