The Founding Story of Banish: How Daisy Jing Revolutionized Skincare on September 25, 2013

Introduction

Daisy Jing, the visionary founder of Banish, has become a leading figure in the skincare industry through her innovative approach to addressing acne and skin concerns. What began as a personal journey of battling severe acne transformed into a mission to empower others with effective, natural skincare solutions.

Daisy’s path to success started with her YouTube channel, The Acne Channel, where she candidly shared her experiences with acne and reviewed various skincare products.

On September 25, 2013, Daisy took a bold step toward entrepreneurship by officially founding Banish. This marked a pivotal moment in her career, as she transitioned from a YouTube content creator to a business owner determined to revolutionize the skincare industry. Banish has since grown into a thriving brand, celebrated for its focus on clean, effective, and sustainable skincare products.

Daisy Jing's Background

Daisy Jing’s journey to founding Banish began with her strong academic aspirations and a desire to help others. Initially, she pursued Pre-Med studies at Duke University, one of the most prestigious universities in the United States, with the goal of becoming a dermatologist. Her fascination with skin health stemmed from her personal struggles with severe acne, which she battled from a young age. However, as Daisy progressed in her studies, she realized that the traditional medical path was not her true calling. Instead, she sought a more entrepreneurial route where she could directly impact people’s lives through innovation and creativity.

The transition into entrepreneurship was not without its challenges. Daisy faced skepticism from others who questioned the viability of starting a skincare brand without formal dermatological credentials. Additionally, building a business from scratch required her to navigate uncharted territory, including product formulation, marketing, and customer engagement. Despite these hurdles, her resilience and determination allowed her to turn her vision into reality.

A significant turning point in Daisy’s journey was the launch of her YouTube channel, The Acne Channel, where she shared honest reviews of skincare products and documented her own experiences with acne. Her authenticity resonated with viewers who appreciated her openness about a topic that many found difficult to discuss. The channel grew rapidly, amassing thousands of subscribers and becoming a valuable platform for connecting with others facing similar struggles.

The Acne Channel not only provided Daisy with a loyal audience but also gave her invaluable insights into the skincare needs and concerns of her followers. Their feedback inspired her to create products that addressed the root causes of acne and promoted long-term skin health. This direct connection with her community laid the foundation for the eventual launch of Banish, a brand built on trust, transparency, and results.

The Development of Banish Products

The development of Banish products reflects Daisy Jing’s commitment to addressing the root causes of acne and improving skin health through natural, effective solutions. Her journey began with a deep dive into research and experimentation, driven by her personal struggles with acne and dissatisfaction with conventional treatments that often caused more harm than good.

Discovering Microneedling and Vitamin C Treatments

Daisy Jing’s exploration of skincare science led her to the potential of microneedling, a process that involves creating tiny, controlled injuries on the skin’s surface to stimulate collagen production and accelerate skin healing. Combined with vitamin C, a powerful antioxidant known for its brightening and anti-aging properties, microneedling became a game-changer in her skincare routine. These treatments helped reduce the appearance of acne scars, even out her skin tone, and promote overall skin rejuvenation.

Daisy recognized that while these treatments were effective, many people were hesitant to try them due to the lack of affordable, high-quality products tailored for at-home use. This gap in the market inspired her to develop her own formulations and tools that would make these treatments accessible and easy to use. Her focus was on creating products that avoided harsh chemicals and instead relied on clean, natural ingredients with scientifically backed benefits.

From DIY Formulations to Professional Manufacturing

In the early stages, Daisy began crafting her skincare products in her kitchen. She sourced simple, high-quality ingredients such as pure ascorbic acid (vitamin C) and organic oils to ensure safety and efficacy. Her first prototypes, including serums and microneedling tools, were shared with friends, family, and her YouTube followers, who became her first test audience.

The overwhelmingly positive feedback from her small community encouraged Daisy to transition from DIY formulations to professionally manufactured products. Partnering with ethical and reliable labs, she worked to maintain the high standards she had set during her kitchen experiments. This move allowed her to scale production while preserving the integrity of her formulations. Key products like the Banish Oil (Vitamin C Serum) and the Banish Kit were among the first offerings to hit the market, setting the tone for the brand’s commitment to transparency and results-driven skincare.

Early Customer Feedback and the Unique Selling Points of Banish

From the outset, Banish customers were impressed by the effectiveness of the products and the brand’s focus on skin health rather than quick fixes. Users frequently praised the Banish Kit, which included a microneedling tool and vitamin C serum, for its ability to improve skin texture, reduce acne scars, and promote a natural glow. Many customers reported visible results within weeks of use, a testament to the quality and efficacy of the formulations.

The unique selling points of Banish extended beyond the products themselves. The brand stood out for its emphasis on clean beauty, with formulations free from parabens, sulfates, and artificial fragrances. Moreover, Daisy Jing’s personal story and her willingness to share her struggles resonated with customers, creating a sense of trust and authenticity rarely seen in the skincare industry.

Banish also empowered its customers by educating them about skincare science. Through blog posts, social media content, and instructional videos, the brand demystified skincare treatments like microneedling and the role of antioxidants in maintaining healthy skin. This educational approach not only helped users get the best results but also fostered a loyal community that valued the brand’s transparency and honesty.

Founding Date and Early Success

Banish, a skincare brand dedicated to clean and effective solutions, was officially established on September 25, 2013. Founded by Daisy Jing, the company grew out of her personal journey with acne and her desire to create products that addressed skin concerns at their root. This pivotal date marked the beginning of a revolutionary approach to skincare, setting Banish apart in a crowded and often superficial beauty industry.

The Launch of Banish: From Vision to Reality

The founding of Banish was deeply personal for Daisy Jing. After years of struggling with acne and experimenting with DIY skincare remedies, she identified a need for natural, results-driven products that worked without harsh chemicals. Encouraged by her YouTube followers and early success with her homemade formulations, Daisy took the leap to transform her passion into a business.

On September 25, 2013, Banish officially launched with a small yet impactful product line that included the Banish Kit, which featured a microneedling tool and a vitamin C serum. These products reflected Daisy’s core philosophy: addressing the root causes of skin issues like acne scars, hyperpigmentation, and uneven texture through natural, effective treatments.

The reception to Banish was overwhelmingly positive. Daisy’s loyal YouTube audience became some of her first customers, eager to try products they had watched her develop and use firsthand. Testimonials from these early adopters highlighted visible improvements in skin texture and overall confidence, which quickly built trust in the brand.

Key Milestones in the Early Years

Banish’s early years were marked by significant achievements and milestones that solidified its reputation as a leading clean beauty brand:

1. Rapid Growth through Community Engagement (2013-2014)
   From its inception, Banish stood out for its authenticity and transparency. Daisy Jing’s ongoing engagement with her YouTube community fostered a sense of connection and trust, which translated into strong word-of-mouth promotion. This grassroots support helped Banish gain traction in the competitive skincare market.

2. Expansion of the Product Line (2015)
   Responding to customer feedback, Banish expanded its offerings to include additional products like the Pumpkin Enzyme Mask and Activated Charcoal Clay Mask. These formulations catered to a broader range of skin concerns while maintaining the brand’s commitment to natural, effective ingredients.

3. Recognition and Industry Validation (2017)
   In 2017, Banish achieved a major milestone by being featured on the Inc.. This accolade validated the brand’s success and demonstrated its ability to compete with established industry giants.

4. The Rise of Social Media Advocacy
   As social media platforms continued to grow, Banish became a favorite among influencers and everyday users who shared their experiences online. The authentic before-and-after stories shared by customers reinforced the brand’s credibility and fueled its growth.

Conclusion

Daisy Jing’s journey from a YouTube content creator to the founder of Banish has left an indelible mark on the skincare industry. By combining personal experience, scientific research, and a commitment to authenticity, Daisy has revolutionized how skincare products are developed and marketed. Her emphasis on addressing the root causes of skin issues rather than masking them has empowered countless individuals to achieve healthier, more confident skin.

The official founding of Banish on September 25, 2013, remains a pivotal moment in the brand’s history. This date not only signifies the beginning of a transformative business but also serves as a reminder of how personal challenges can inspire meaningful innovation. Banish’s early success and continued growth highlight the power of transparency, community engagement, and a mission-driven approach to entrepreneurship.

Daisy Jing’s impact extends beyond her products; she has inspired a movement toward clean, effective, and ethical skincare solutions, setting a standard for brands to follow. Banish is not just a business—it is a testament to the power of resilience, vision, and the belief that everyone deserves to feel confident in their own skin.